{"id":1129,"date":"2024-08-24T18:48:47","date_gmt":"2024-08-24T18:48:47","guid":{"rendered":"https:\/\/saasstory.ai\/blog\/?p=1129"},"modified":"2024-08-24T18:48:48","modified_gmt":"2024-08-24T18:48:48","slug":"the-contrasting-saas-buyer-behaviors","status":"publish","type":"post","link":"https:\/\/saasstory.ai\/blog\/the-contrasting-saas-buyer-behaviors\/","title":{"rendered":"The Contrasting SaaS Buyer Behaviors"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/1722004797992.jpg\" alt=\"\" class=\"wp-image-1130\" srcset=\"https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/1722004797992.jpg 800w, https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/1722004797992-300x169.jpg 300w, https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/1722004797992-768x432.jpg 768w, https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/1722004797992-520x293.jpg 520w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The buying behaviors behind the High ACV and Low ACV SaaS Products are often polar opposites.<br><br>Buyers of low ACV SaaS products are impulsive; they are often both the users and the decision makers. They understand that the cost implications are minimal and that their decision can be reversed if the product doesn&#8217;t work.<br><br>Buyers of high ACV SaaS products are quite the opposite. They don&#8217;t like being sold to. The buying panel often includes key decision makers, influencers, and users. They prefer to be in control of the buying process.<br><br>One size doesn&#8217;t fit all, you end up losing more opportunities than gaining if you try to fit all under one size.<br><br>Hence, the product positioning, GTM motions, sales and onboarding processes, and everything in between must align with the respective buying behaviors.<br><br>For Example:<br>1. PLG vs PLS<br>2. Freemium to Paid vs Paid to Premium<br>3. Trial Driven vs DEMO Driven<br><br>What do you think?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The buying behaviors behind the High ACV and Low ACV SaaS Products are often polar opposites. Buyers of low ACV SaaS products are impulsive; they are often both the users and the decision makers. They understand that the cost implications are minimal and that their decision can be reversed if the product doesn&#8217;t work. Buyers [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1131,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"uagb_featured_image_src":{"full":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",2560,1707,false],"thumbnail":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-150x150.jpg",150,150,true],"medium":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-300x200.jpg",300,200,true],"medium_large":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-768x512.jpg",768,512,true],"large":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-1024x683.jpg",1024,683,true],"1536x1536":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-1536x1024.jpg",1536,1024,true],"2048x2048":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-2048x1365.jpg",2048,1365,true],"post-thumbnail":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",300,200,false],"katen-thumb-grid":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",550,367,false],"katen-thumb-grid-alt":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",580,387,false],"katen-thumb-wide":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",660,440,false],"katen-thumb-classic":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",600,400,false],"katen-thumb-list":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",330,220,false],"katen-featured-post":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",750,500,false],"katen-thumb-list-sm":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",110,73,false],"katen-thumb-featured-sm":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",325,217,false],"katen-thumb-circle":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",60,40,false],"katen-thumb-featured-carousel":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",360,240,false],"katen-featured-slide":["https:\/\/saasstory.ai\/blog\/wp-content\/uploads\/2024\/08\/pexels-fauxels-3183153-scaled.jpg",810,540,false]},"uagb_author_info":{"display_name":"saasadmin","author_link":"https:\/\/saasstory.ai\/blog\/author\/saasadmin\/"},"uagb_comment_info":0,"uagb_excerpt":"The buying behaviors behind the High ACV and Low ACV SaaS Products are often polar opposites. Buyers of low ACV SaaS products are impulsive; they are often both the users and the decision makers. They understand that the cost implications are minimal and that their decision can be reversed if the product doesn&#8217;t work. Buyers&hellip;","_links":{"self":[{"href":"https:\/\/saasstory.ai\/blog\/wp-json\/wp\/v2\/posts\/1129","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saasstory.ai\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saasstory.ai\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saasstory.ai\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/saasstory.ai\/blog\/wp-json\/wp\/v2\/comments?post=1129"}],"version-history":[{"count":1,"href":"https:\/\/saasstory.ai\/blog\/wp-json\/wp\/v2\/posts\/1129\/revisions"}],"predecessor-version":[{"id":1132,"href":"https:\/\/saasstory.ai\/blog\/wp-json\/wp\/v2\/posts\/1129\/revisions\/1132"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saasstory.ai\/blog\/wp-json\/wp\/v2\/media\/1131"}],"wp:attachment":[{"href":"https:\/\/saasstory.ai\/blog\/wp-json\/wp\/v2\/media?parent=1129"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saasstory.ai\/blog\/wp-json\/wp\/v2\/categories?post=1129"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saasstory.ai\/blog\/wp-json\/wp\/v2\/tags?post=1129"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}